Monday, January 18, 2010
Real World iPhone App Marketing.
So how does an iPhone app developer do any marketing these days? I'm not really sure. With umpteen gadzillion apps on the market, I guess it's back to one-on-one sales. A good example is a recent snag of Looptastic Producer. I first saw this in action on my favorite web-production The Cranky Geeks. They had some guy on there talking about iPhone apps that he was hawking, and some audio program was used to remix the Cranky Geeks theme on-the-fly. It seemed fun, but didn't really register on my radar at all.
This weekend, I'm at NAMM and meet up with one of my long-time industry friend, David Battino. We started talking about all-things-audio - as well as all-things-interwebs. I mentioned that I was addicted to the Cranky Geeks show, and he laughed, saying that he'd been involved in getting one of his clients covered on the show. It turned out to be Looptastic Producer, and he was the person that had set up the remix content used on the show.
NOW I HAD A REASON TO PAY ATTENTION. Someone that I knew and liked had some direct experience with the product, was part of the "team" in some way, and I was motivated to give it a try. Well worth the effort, and a cool piece of software. An interesting turn of events, but perhaps this is really how software is marketed in Our Brave New World.