Loving this article by Daniel Lyons (aka Fake Steve Jobs). I'm one of his biggest fans; I have numerous times recommended his book "Option$", which is not only a great Fake Steve Jobs book, but pretty much nails down the Silicon Valley male persona. In this article, Lyons points out the folly of trying to make a living by blogging (unless your mortgage is for a trailer home). Spot on.
People often ask me why I shuttered the Creative Synth site. This is a good overview of what happened, and I was especially chagrined by my discussions with the manufacturers who work I covered. Over and over again I was told "We don't advertise on the Web, but if we did we would just give the money to Google." This was especially disturbing in cases like Native Instruments, where (at the time) my site was the only one doing any tutorial coverage of Reaktor.
If anyone is curious about whether Google sucks the oxygen out of the room, I'll tell you they do. Google Ad Sense? It's really Google Ad ¢ents, meager as all get-out, and a joke for anyone but the Huffington family.
Like they need the cash...
[ddg]
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